One of the more charmingly useless pieces in his collaboration with the house is a parcel of vacuum-packed ramen with the Tommy Cash x Maison Margiela logo stamped on it. (In addition to calories and nutritional information, the back of the package has the following: “NB! This is a collectible item. This product/accessory is not for consumption. Eat only at your own risk.”) Cash notes that this is a layered offering. “It is every student’s food. In Eastern Europe, everyone eats it when they’re in a broke spot,” he says. “Margiela ramen is something I’ve never seen. You could never have the cheapest thing in the world but it’s designer.” Cash has also released a track titled “Mute” that is three-and-a-half minutes of pure silence, which he compares to Kazimir Malevich’s Black Square. For the track’s cover, Cash spoofed a photograph of Naomi Campbell, Cindy Crawford, Stephanie Seymour, and Tatjana Patitz photographed by Peter Lindbergh in the ’90s. Instead, it shows Cash snuggled up with his fellow Estonians.
Odd, yes, but these outré creations and perspectives are the connective tissue between Cash and the likes of Rick Owens and Margiela’s John Galliano, two designers who are known for pushing boundaries with their beautifully warped points of view. Cash uses the label’s famous Tabis as an example for his appreciation of working with the house. “Like, Tabis are 20-, 30-years-old, but people still see Tabi shoes and they’re like, ‘What the fuck is this?’” he says. “It still works. Margiela stands behind the crazy ideas that don’t die.” As for why he has such a creative kinship with Galliano? “I think we both have the most legendary mustaches.”