The Simone Rocha x H&M collaboration couldn’t have come at a better time. It’s filled with just the sort of delights we all want to wear to welcome warmer spring days. And after all the anticipation, as of today, you can finally shop the long-awaited, sustainable collaboration.
A first look at the collection was received with great fanfare as it was formatted in an augmented reality by artist Faye Wei Wei and starred the likes of Kelsey Lu, Kaia Gerber, and Helena Bonham-Carter. When scanned with a phone via a QR code, still images of the lookbook come to life on the screen. Hover your phone over Lu to see her with hair loop-de-looped in braids festooned with bows as she twirls around a floral set design in a pale-colored frock.
The entire collection brims with Rocha’s signature details—voluminous pink tulle dresses and pearl-trimmed cozy sweaters. Of course, the accessories are just as magical. Think feathered-adorned flats, chandelier earrings, and silky hair bows. “It felt important to pick out pivotal moments that you could recognize as my codes, to share my identity,” Rocha told Vogue’s Sarah Mower.
The ladies aren’t the only ones that get to have fun with this collection. “When H&M came to talk, I said, if I’m going to do it, I want to do it for everybody, not only women, but for men and children—and to make sure they get the quality,” Rocha explained.
The prices are also an added bonus; most items fall below $100 and nothing is over $349.
We anticipate things selling out quickly so we’ve gathered our favorite Simone Rocha x H&M items to give you a jumpstart. Happy shopping!
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