The internet is filled with fashion content, but much of it is detached from the industry’s realities. “There are all these shows that I enjoy watching, but they make the process seem very fast and easy,” explains Young, who watched hundreds of YouTube videos to understand better the platform and what she wanted to bring to it. “When I was a kid, and I wanted to see fashion, I could look at Vogue, or when we came to the city, I could go to Bergdorfs,” says Young. “You could interact with a salesperson who knew the designer, and there were ways to have a physical interaction with clothing that was truly high fashion.” Now, with many brick and mortar retail stores closed due to the pandemic, that experience is not as easily available.
Young’s channel aims to fill that void, offering vital behind-the-scenes information and conversations with some of the most knowledgeable people in fashion and entertainment. It promises to delve into topics most fashion programs barely touch on: how outfits are chosen for big events, what happens in the atelier, and how a design goes from idea to reality. “I wanted something that was about the craft and the art,” says Young. “To show the kind of work that we do and what goes into it. To put the focus back on the clothes and give people a way to see everything in three-dimensions. To understand what couture and craftsmanship really are.”
First up, a closer look at the two couture looks Gomez wore in the album art of her first Spanish language release, Revelación complete with interviews of the talents who made the visuals possible. Gomez reveals what it was like wearing each piece, Giambattsita Valli shares a spirited making of, and florist Laurel St. Romain talks making magical headpieces from fresh flowers. Each segment offers a window into the creative process. “We talk about why they’re couture and how everything is made, I can show how the Valentino has this amazing construction with grosgrain and a bodice, and there is horsehair throughout to create this stiff mermaid form,” says Young. “No one sees that, and they [often] assume that it’s just machine-made sequin yardage, so to be able to show the insides felt important to me. It’s something I’ve been trying to do on Instagram for years, posting closeups of the beading and details. There’s so much that goes into this that can’t come across in just one photo.”