“These are all PCs,” Long says as he surveys a collection of laptops in the new ad. “Oh yeah, Intel! Nice. My face just unlocked that, that’s so cool. And I’ve never seen a screen like that on a laptop.”
He moves on to look at the Mac lineup: “So these are the newer Macs? Okay. So, gray and gray-er.”
The new commercial is the latest exchange of not-so-friendly fire between Intel and Apple in recent months.
“Hi, I’m a PC,” Hodgman says in Apple’s November ad. “Is there a time for questions? Good, because I have one. Why? Why make all these advancements? What’s the point?”
The new commercial may be another indicator of how aggressive Gelsinger plans to be in countering Apple and other competitors as he attempts to return Intel to its former glory. Whether the ad convinces people to buy more PCs remains to be seen, but at least Intel now has Long’s support.