“Yes, this is the trailer.”
Then without revealing too many spoilers, what else can you tell us? Past collections have been about specific references from science or philosophy—you recently featured Nikola Tesla—what was the inspiration for this one?
“With every collection we make, we’re always looking back to the books, you know, and people that we’re really into who inspire us to inform our designs. Because this is about spreading information and ideas around youth. That’s what we did with the Tesla collection and we did the same thing with this one, although like you’re saying there’s a movie and I don’t want to give too much of it away. But we pulled from a lot of different physics books and a lot of different science books and read a lot about, you know, the different topics that we wanted to touch on in this collection. We just had all of our source material out and we were thinking about it and how we want it to affect people. It’s a reoccurring thing, especially for our fall collections, to take it to a very mathematical, scientific place: the difference here is that we were also focusing on the silhouettes of everything as well… And we wanted to make sure that we were making clothes that represent, you know. When you see somebody wearing this and walking down the street, it’s like, okay, they’re a part of this rebellion: this organized rebellion is happening within the youth because it has a specific goal. And we have specific things that we want to change in the future.”
What are those things?
“Demanding a just world. Demanding a world that’s fair for all participants. So, equal human rights, first and foremost. And then demanding that the generation that comes after has an earth to inherit—that we use the tools that we have in the world right now to do what we can to radically decarbonize the atmosphere… that’s what it’s really about. And the next thing that we’d bring up is also the educational system: how can we reform it?… That’s why we take science… Because learning is not boring. But there’s a way to reimagine all of these structures that we live within to be better for us, which then in turn will keep us in school longer, and [inspire us to] want to learn more, so that we will be smarter individuals and make society better as a whole… MSFTS is a fashion line, but more importantly, it’s a movement; it’s a community for young kids to come together. I can tell you so many stories of kids from all over the world that we’ve come together with to design collections. We’ve made things happen… It’s a real community.”
Skateboarding plays a large role in this MSFTS trailer. Does the label have a team?