If you’ve ever had a hard time finding the right shade of nude or the perfect red to match your outfit, Chanel’s new Lipscanner is the app for you. Using the latest AI technology, the brand’s newly launched makeup app matches any color in the world to the nearest Chanel lipstick.
Whether it’s a model in a magazine, a friend over Zoom, or Bella Hadid’s latest selfie, just scan an image of your chosen color and the app will match it up to a Chanel product from one of five color families—natural, pink, orange, red or plum. It also offers up the most suitable texture—a matte, shine, gloss, satin or metallic. And it doesn’t even have to be matched from a photo of a person: you can scan the color from a favorite suit or an evening bag you currently have no other use for.
With stores around the world shut due to COVID-19 restrictions, the app allows you to virtually try the lipstick on, too. A collaboration between Chanel’s Makeup Creation Studio and CX Lab, Lipscanner is an exciting example of what technology can do when used in the pursuit of beauty. With the algorithm trained to analyze hundreds of thousands of faces, the app is even programmed to take skin tone and lip shape into account before recommending the appropriate color and finish.
While virtual try-ons have previously been a possibility with Chanel fashion, the new app marks a first for the brand’s beauty department, and is a taster of what’s to come when makeup meets cutting-edge technology.
Chanel’s Lipscanner is available for iPhones via Apple’s App Store now
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