Irina Shayk On Her New Beauty Collaboration and Getting Paparazzi-Ready

The road to such a luxury treatment has been a long time in the making for Shayk, who would use an array of oddball creams and oils on her face when she resided in the small southwestern town of Yemanzhelinsk, Russia. “I didn’t start to use creams and stuff until I was like 19 or 20 and I started to work as a model. Before we didn’t really have access to the creams and stuff. We’d use stuff from the refrigerators, like a cucumber mask for moisturizing or something,” she says. “I remember my mother was cooking with coconut oil and putting it on her skin as well. She was using whatever she was cooking with.”

While Shayk has been putting more time into her beauty routine, she’s also been elevating her street style look. Before the pandemic, Shayk wouldn’t necessarily dress up to go outside. “In my normal life, I never got dressed up because for me, it was all about comfort,” she says. Though, it was during lockdown she was yearning to have more fun with her clothes, even during routine moments, like when she drops her daughter off at school. “Before we used to go to big events and parties with the makeup and get dressed up,” she says. “Now, I think I miss those fun moments, so I decided that I can have fun with a street style.”It’s equally fun to watch her street style looks, which can be downright smoldering: she’s worn a gray velour sweatsuit with matching heeled boots (accessorized with a zebra mask and matching baguette bag) as well as a biker chic look with a black moto jacket and leather pants, sweetened up by her daughter’s lunch bag she was carrying at the moment.

To remix her look, Shayk has been taking time to explore her closet and experiment with brighter color palettes. “I had so many different pieces sitting in my closet from years ago,” she says. “When I didn’t know what to wear, I’d wear something that simple and black. Now, I figured it is time to use a splash of color in my wardrobe….When you put on some color, it just brings your mood to a different level.” While we love her lime green silk set she wore back in October, you can’t beat a touch of 24k gold on the lips. Shayk is golden every time she steps out.