Suspense seems to have taken the place of adrenaline in lockdown life. Not only is the news cycle relentless, but it delivers daily cliffhangers on both national and global fronts. It all can seem overwhelming. Working together with the director Luca Guadagnino, Salvatore Ferregamo creative director Paul Andrew created a short film and still imagery that addresses the heightened state of the world but in more human and relatable dimensions.
The film is informed by Andrew’s binge-watching of Alfred Hitchcovk films, noted for their underlying tension and overt glamour. Though the designer was influenced by the 1950s aesthetic of Hitchcock heroines like Grace Kelly and Tippi Hedren, his designs are not defined by the stiffness or hauteur typical of fashion at that time. Andrew instead adds a breath of fresh air to his spring collection through his use of perforated leather, and ease of movement via drapery.
The Guadagnino film follows five characters who intersect, as they navigate urban streets and verdant gardens, each guided by an internal compass. The camera doesn’t linger on their clothes but offers us quick glimpses and details that stoke desire. And this approach to capturing the collection perhaps mirrors fashion’s role in our lives now. The total look has little relevance in the Zoomscape; special pieces feel more in step with dressing today.
As the film is released to all, after premiering in Milan at Ferragamo’s spring show, Andrew shares its backstory.