Ellen Hodakova Larsson, a 2019 graduate of the Swedish School of Textiles, made her debut ahead of Stockholm Fashion Week, revealing her “Conventional Collection,” via a lookbook and short film.
The designer, whose practice is built around upcycling, had planned to do a show outdoors, but the pandemic put paid to that. Nature does have the lead role in Larsson’s trippy video, however. “I wanted it to be fun,” she said on a call. “I tried to make a puzzle that could tell this story and get the beauty of earth captured in some way.”
The framing of the video’s models, who were shot standing on boxes against a green screen, speaks to the separation and compartmentalization of the digital world. “The box is like a membrane of screens we’re watching through, where it becomes like a substitute for our need for realness,” noted Larsson. She describes herself as a “project leader,” gathering many friends together on the film to create a real sense of community, one that perhaps mirrors her design process, which begins with assembling existing garments and deadstock fabric for transformation.