Customers can start ordering from Cosmic Wings, which is available through Uber Eats, on Wednesday. On the menu: wings with two exclusive Cheetos sauces, original and Flamin’ Hot, plus cheese bites, chicken tender dippers, waffle fries and onion rings. The brand will operate out of about 1,300 Applebee’s locations across the country but won’t have its own restaurants.
Applebee’s has already tried out a similar concept, called “Neighborhood Wings by Applebee’s,” which was introduced in the spring. Applebee’s is “winding down” the concept as it introduces the new brand, said Scott Gladstone, VP of strategy and development for Applebee’s.
“[Neighborhood Wings] was our first foray into a virtual-only menu,” he said. “We learned a lot … one of the big learnings was that we had to offer something exclusive and popular.”
PepsiCo, which owns Cheetos, and Applebee’s developed the recipe for Cheetos wings together, Gladstone said.