American Airlines’ single-bottle wine offerings range in price from about $13 to $40, and the most expensive offering is a $300 three-pack of Champagne.
Purchasing the $99 monthly subscription gives customers access to discounted prices, a monthly shipment of three bottles of wines, and customers will rack up two AAdvantage Miles for every dollar spent.
The wine bottles are among those that would have been served to customers with American Airlines’ “Flagship” tickets, a luxury seating option on international and transcontinental flights.
The company hopes its new at-home wine program will bring in about $40,000 to $50,000 in sales during the first three months of the year, an American Airlines spokesperson said in an email, citing the company’s chief customer officer, Alison Taylor.
But the short-term prospect of bringing in money from grounded wine bottles isn’t the only consideration.
“Though revenue is important, Flagship Cellars is moreso a way of engaging with customers, even when they are not traveling with us,” a spokesperson said via email.
“It also gives them a taste of what you can enjoy in Flagship First or Flagship Business,” the spokesperson said.